Case Studies
- Metropolitan Police Service
Client Challenge In 2022, growing political tensions and public mistrust toward law enforcement meant every budget decision was under a microscope. For one metropolitan Police Service, the proposed 2022 budget was higher than 2021’s—a decision that faced immediate backlash from community groups aligned with Black Lives Matter and Defund the Police, who were calling for budget cuts. The […]
- McDonald’s
Client Challenge McDonald’s Canada wanted to know two things: Measure the effectiveness of community-centred campaigns like Free Coffee and McHappy Days on consistent, long-term brand lift, specifically for their McCafe. Measure brand loyalty amongst competitors Measurement 1 Increased Customer Engagement & Brand Presence askpolly compared McDonald’s coffee campaigns with other competitors in Canada by analyzing […]
- Consumer Choice Awards
At a Glance Cities Polly ranks businesses for 44 Avg number of businesses considered in Canadian markets 12000 Avg. number of businesses considered in US markets 30000 Avg. time line for markets to be ranked & verified 1 week Case study Introduction Consumer Choice Awards (CCA) approached Polly in 2018 to revamp the selection process […]
- Disney
Client Challenge Disney Parks wanted to know two things: What were the top attractions across their property The best use for a vacant plot of land at Florida’s Magic Kingdom Specifically, the study was aimed at American families travelling from out of state and staying at a Disney hotel during their visit to the […]
- Canadian Wildlife Federation
At a Glance Methodology Polly™ AI – AI Monitoring a probabilistic sample on social media for 1 year (tracking by day/ week/month) Digital Diary for 12 weeks Target Audience Youth aged 15-18 Geography Canada Media Radio Study Period April 2021-April 2022 Case study Introduction The Canadian Wildlife Federation (CWF) wanted to understand which radio programs […]
