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Mitsubishi Outlander PHEV
New research from askpolly deep dives into the Mitsubishi Outlander PHEV customer experience
Mitsubishi Outlander PHEV Customer Journey Map
askpolly captures customer satisfaction at every brand touchpoint by measuring joy (scored out of 100%) through her cutting-edge emotion classification technology.
This report charts the full customer journey of purchasing the Mitsubishi Outlander PHEV, offering an in-depth look at every brand touchpoint to reveal where the experience delights — and where it falls short.
By spotlighting moments that matter most to consumers, the report uncovers high-impact opportunities for Mitsubishi to elevate the customer experience, strengthen emotional connections, and turn buyers into brand advocates.
Product Research
Key Audiences
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Hybrid Car Buyers
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Luxury Car Buyers
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New Car Buyers
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Electric Car Buyers
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Off-Road Car Buyers
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Used Car Buyers
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Tech Savvy Car Buyers
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Eco-Friendly Car Buyers
Website Difficulties
Found it difficult to find key car features info on the Mitsubishi Outlander PHEV website
15%
Price
Willingness to Pay
$32,500
Reported Unit Price
$26,000
Financing Options & Warranty
Customer Experience Dip:
Mitsubishi is leaving $6500/unit sale on the table. It’s up to the marketing and sales to elevate the perceived value as a vehicle worth the premium.
Warranty
Warranty Isn’t Fair
No coverage on brake pads leading to dissatisfaction
40%
DISSATISFIED WITH THE WARRANTY
Brake pads dominate the dissatisfied conversations about the Outlander PHEV Warranty