In March 2024, Google introduced the Helpful Content Update, a major shift aimed at prioritizing content that provides genuine, original value to users, rather than simply catering to algorithm preferences. The update tackled key issues in search results, including:
Outdated and Error-Filled Content: Search results were often dominated by old, irrelevant content. Many sites also relied on AI and LLMs trained on outdated data, leading to inaccuracies in blog posts and articles.
Copy-Paste Content: The surge in generative AI has made content creation easier, but this has resulted in repetitive, redundant search results as many websites turn to the same AI tools.
This update sent shockwaves across the internet. According to an askpolly survey*, 63% of digital marketing professionals worldwide have felt that their website has fallen since the update was introduced. Copywriters and digital marketers now face a new challenge: moving away from old strategies and focusing on creating original, people-first content.
Cut Through the Noise with Original Content
Polly is not a generative AI tool that churns out automated content or regurgitates what others have already said. Polly creates new knowledge and avoids the pitfalls of outdated or repetitive content. Citing independent, third-party data adds credibility to your site, askpolly provides you with a backlinked citation that reports important statistics like Confidence Interval & Margin of Error:
“Polly received a response rate of 4,534,153 from X (formerly Twitter), Reddit, Bluesky, TikTok and Mastodon (including Facebook Threads). Responses are collected within a 95% confidence interval and 2% margin of error. Engagement estimates how many people in the location are participating. Demographics are determined using many features, including name, location and self-disclosed description. Privacy is preserved using k-anonymity and differential privacy. Results are based on what people describe online — questions were not posed to the people in the sample.”
By combining your expertise with data from real people, Polly enables you to produce content that not only resonates with your target audience but also helps them achieve their goals, leaving them with fresh insights.
Personalize Your Content to Target Audiences
Polly’s custom audience feature allows you to tap into the unique perspectives of specific groups within your product or service category. You know your audience best and askpolly helps you answer their questions using trusted, proven data. Polly’s advanced analytics tool, Notebooks, allows you to anticipate trends in online behavior and tailor your content accordingly with:
New Voices: Uncover emerging topics your audience is engaging with.
Message Testing: Discover which headlines resonate best with your target audience to grab their attention.
Get to the Top of SEO in Just One Month with askpolly
Artios.io, a UK-based digital marketing consultancy specializing in SEO for startups, turned to askpolly for its accessible and high-quality data. Previously, they found traditional datasets expensive and an unsustainable source for fresh, up-to-date content creation. Polly’s data empowered them to produce content optimized for the Helpful Content update quickly, and their clients’ content consistently ranked on Google within just one month.
“We couldn’t stay on the top page of Google without data from Polly.” — Andreas Voniatis, Artios, Founder
Prepare for AI Visibility Optimization in 2025
Users are moving away from relying on traditional search engines for information and using AI tools for faster answers. AI Visibility Optimization (AIVO) is an emerging search practice that optimizes how easily content can be discovered by the right audience using AI-driven techniques. Content ranking becomes personalized based on preferences & behaviours, not keywords. Understanding your audience is more important than ever.
askpolly is your all-in-one tool for developing data-driven strategies and creating content that aligns with your audience’s interests. Stay ahead of the curve and optimize your marketing for the AI-driven future with askpolly.
Polly received a response rate of 59,980 from X (formerly Twitter), Reddit, Bluesky, TikTok and Mastodon (including Facebook Threads). Responses are collected within a 65% confidence interval and 7% margin of error.
Comments