How does askpolly replace surveys?

askpolly's innovative methodologies have the potential to disrupt the market research industry. As early adopters, it's always easier to understand this potential when compared to the current solutions available. Here's a quick rundown to make it easier for you and your clients to understand!

​Traditional Open Ends	askpolly
Create a Sample	Create a Sample
Use a method that ensures independence (e.g. Random Digit Dialing) Weight the sample after collection to match the demographics	Use Conditional Independence Coupling to create an independent sample Weight sample after collection to match demographics
Ask Questions	Ask Questions
Survey design based on goals Write questions with minimal bias Deliver questions to the sample	Survey design based on goals askpolly helps craft questions based on prompts askpolly finds individuals in the sample organically answering questions
Report Completes	Report Completes
Remove false, erroneous or inconsistent data Tally completes for each question	askpolly compares responses to the questions asked and removes inconsistent data askpolly reports engagement
Code Data	Code Data
​Assign responses to topics Assign sentiment to responses	askpolly groups responses by topic askpolly assigns a stance to each response
Aggregate Data	Aggregate Data
​Tally self-reported demographics Aggregate and cross-tab across demographics	Classifiers determine demographics based on users' profiles and posts Aggregate and cross-tab across demographics