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  • Writer's picturePolly

How does askpolly replace surveys?

Updated: Nov 13, 2023

askpolly's innovative methodologies have the potential to disrupt the market research industry. As early adopters, it's always easier to understand this potential when compared to the current solutions available. Here's a quick rundown to make it easier for you and your clients to understand!

​Traditional Open Ends

askpolly

Create a Sample

Create a Sample

  • Use a method that ensures independence (e.g. Random Digit Dialing)

  • Weight the sample after collection to match the demographics

Ask Questions

Ask Questions

  • Survey design based on goals

  • Write questions with minimal bias

  • Deliver questions to the sample

  • Survey design based on goals

  • askpolly helps craft questions based on prompts

  • askpolly finds individuals in the sample organically answering questions

Report Completes

Report Completes

  • Remove false, erroneous or inconsistent data

  • Tally completes for each question

  • askpolly compares responses to the questions asked and removes inconsistent data

  • askpolly reports engagement

Code Data

Code Data

  • ​Assign responses to topics

  • Assign sentiment to responses

  • askpolly groups responses by topic

  • askpolly assigns a stance to each response

Aggregate Data

Aggregate Data

  • ​Tally self-reported demographics

  • Aggregate and cross-tab across demographics

  • Classifiers determine demographics based on users' profiles and posts

  • Aggregate and cross-tab across demographics



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